Dynamic Process Analysis

 Dynamic Processes 

An dynamic process is a flexible, informal, and adaptive process that usually involves strategic and less structured managerial decisions and activities. The dynamic business processes we will focus on is of course marketing and product innovation.

    SMIS Systems

The SMIS used is Instagram, which helps Nike promote products, interact with customers, collect engagement data, and improve marketing decisions. The SMIS used by Nike on Instagram includes forms and reports such as post creation forms where marketers enter captions, images, hashtags, and scheduling details, and engagement reports that show data like likes, comments, shares, views, and overall performance of each post.

Social Media Plan

The metrics that Nike use to track their social media platforms are their follower, how many they gain and how many they lose, the engagement such as likes, comments, and shares. The click through rate and how many views they get on specific videos. Nikes target audience are athletes, fitness enthusiasts, younger consumers such as Gen Z and Millennials. The value that Nike provides to its consumers is its constant innovation like new types of shoes for specific needs, Nike also motivates its audience by using stories from athletes and their challenges to see if they can relate and resonate with certain consumers. Nike also uses their platforms like Nike Run Club and Nike Training Club to create communities within their consumers. Nike uses multiple platforms like google analytics to track traffic from their social media campaigns. Nike also uses instagram insights to show engagement, growth or loss of followers, likes and shares. 

Social Capital

Social Capital refers to the value or resources generated through networks of relationships within an organization. The value of social capital id determined by the number of relationships in a social network, by the strength of the relationships, and by the resources controlled by those related. 

Social Capital = Over 307 Million Supporters across SM Apps *Engaged and Strong based on reactions on their releases * Lebron James, Michael Jordan, and more

Enterprise Social Network

An enterprise social networks are software platforms that facilitate collaboration work and communication throughout an organization. For example company use systems like Microsoft Teams. Enterprise 2.0  is the use of software to facilitate communication more broadly throughout an organization and even customers. SLATE refers to the components of enterprise 2.0. It begins with search, links to resources, authoring the establishment of blogs and platforms, tags like the use of key words, extensions to related content, and signals to push content and new information. Nike utilizes a enterprise social network platform called Slack, for digital operations across it’s network. This platform provided them with insight on demand, facilitates communication with vendors, and team communication to strengthen the company’s sense of community

Social Media IS Security Concerns

Nike addresses Social Media Information System (SMIS) security concerns by implementing internal monitoring, controlled account access, and clear communication guidelines. The company protects its official social media accounts by limiting access to trained marketing and communications employees and using authentication and monitoring tools to prevent unauthorized posts or security breaches. Nike also monitors its social media platforms to detect misinformation, harmful comments, or suspicious activity that could damage the brand.

Nike does have a social media policy for employees. Employees are expected to follow professional standards when posting online, even on personal accounts. The policy encourages employees to avoid sharing confidential company information, respect intellectual property, and represent the brand responsibly. These guidelines help prevent reputational risks and protect company data.

Nike manages inappropriate content and unfavorable reviews through active moderation and customer engagement. Offensive or abusive comments may be removed from official pages, while negative feedback from customers is often addressed publicly by customer support teams. Responding to complaints quickly helps maintain trust and demonstrates accountability. In many cases, Nike directs customers to private messages or support channels to resolve issues more effectively.

A clear example can be seen on Nike’s YouTube social media platform. On the official Nike YouTube Channel, Nike regularly posts campaign videos and product launches. In the comments section, the company allows open discussion but moderates spam, hate speech, or inappropriate content. For instance, when users leave negative feedback about product quality or shipping delays, Nike’s team sometimes replies with support information or directs them to customer service. This approach allows Nike to maintain a positive brand image while still engaging with its online community.